{"id":709,"date":"2023-09-15T22:40:56","date_gmt":"2023-09-15T22:40:56","guid":{"rendered":"https:\/\/soundplify.com\/?p=709"},"modified":"2026-10-16T10:54:28","modified_gmt":"2026-10-16T10:54:28","slug":"7-secrets-to-stand-out-and-secure-sync-placements","status":"publish","type":"post","link":"https:\/\/soundplify.com\/fr\/7-secrets-to-stand-out-and-secure-sync-placements\/","title":{"rendered":"7 secrets pour vous d\u00e9marquer et obtenir une synchro"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00c0 la lumi\u00e8re de l'essor du march\u00e9 de la <strong>synchronisation<\/strong> (voir <a href=\"https:\/\/soundplify.com\/fr\/5-licenses-you-need-to-know-before-using-music-for-your-content\/\">notre article<\/a> sur ce qu\u2019est la synchro), ce domaine de l'industrie musicale suscite un int\u00e9r\u00eat grandissant parmi les auteurs-compositeurs. En effet, s\u00e9curiser une synchro peut offrir une tr\u00e8s grande exposition aux artistes ainsi qu\u2019une <strong>source de revenu cons\u00e9quente<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/soundplify.com\/wp-content\/uploads\/2023\/09\/Netflix-1024x640.jpg\" alt=\"\" class=\"wp-image-710\" srcset=\"https:\/\/soundplify.com\/wp-content\/uploads\/2023\/09\/Netflix-1024x640.jpg 1024w, https:\/\/soundplify.com\/wp-content\/uploads\/2023\/09\/Netflix-300x188.jpg 300w, https:\/\/soundplify.com\/wp-content\/uploads\/2023\/09\/Netflix-768x480.jpg 768w, https:\/\/soundplify.com\/wp-content\/uploads\/2023\/09\/Netflix.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>L\u2019essor du streaming vid\u00e9o (Netflix, Amazon Prime Video, Disney+ \u2026) contribue beaucoup \u00e0 la hausse des demandes de synchros.<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, dans un march\u00e9 satur\u00e9 o\u00f9 on ne sera jamais en p\u00e9nurie de nouvelles musiques, d\u00e9crocher une synchro peut sembler mission impossible. Heureusement, il existe certains codes qui vous permettront de vous d\u00e9marquer aupr\u00e8s des experts et qui augmenteront vos chances de s\u00e9curiser votre premier placement.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>1 \u2013 Avoir le bon \u00e9tat d\u2019esprit<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, <strong>chaque m\u00e9dia a des besoins diff\u00e9rents<\/strong>Les pubs, par exemple, recherchent r\u00e9guli\u00e8rement de la musique avec une bonne \u00e9nergie et des paroles positives. Dans les bandes-annonces de film, la musique est souvent le moteur de \u00ab l\u2019histoire \u00bb (ou du montage) alors que c\u2019est le contraire dans le cin\u00e9ma et la t\u00e9l\u00e9vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous vous demandez si une chanson fonctionnera ou non au cin\u00e9ma ou \u00e0 la t\u00e9l\u00e9vision, il est important de garder \u00e0 l\u2019esprit que l\u2019objectif du cin\u00e9aste, et par cons\u00e9quent du superviseur musical, est d\u2019utiliser la musique pour <strong>raconter son histoire<\/strong>. En fin de compte, la chanson doit soutenir les personnages et l\u2019histoire racont\u00e9e \u00e0 l\u2019\u00e9cran. Votre chanson am\u00e9liorera-t-elle le moment ou distraira-t-elle ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cela, prenez en compte les types de musique utilis\u00e9s dans chaque m\u00e9dia. N\u2019oubliez pas de vous tenir au courant des tendances de synchro dans le cin\u00e9ma et la t\u00e9l\u00e9vision !<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>2 \u2013 Prioriser la qualit\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de pitcher vos musiques, vos morceaux doivent tous \u00eatre <strong>finalis\u00e9<\/strong> et les <strong>enti\u00e8rement mix\u00e9s et masteris\u00e9s<\/strong> pour \u00eatre m\u00eame pris en compte pour de la synchro. \u00c9viter les maquettes \u00e0 tout prix ! Les superviseurs musicaux ou les r\u00e9alisateurs ne vont pas prendre la peine de les \u00e9couter. Il devrait avoir une valeur de production de haute qualit\u00e9 et vos instrumentaux devraient tout aussi bien r\u00e9sister si vous supprimez des voix.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 \u2013 Soigner votre arrangement<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour maximiser vos chances d\u2019avoir vos musiques s\u00e9lectionn\u00e9es, pensez \u00e0 bien arranger votre titre. <strong>Un bon arrangement peut faire toute la diff\u00e9rence<\/strong> si un superviseur musical d\u00e9cide de choisir ou non votre morceau. Cela consiste \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faire des variations :<\/strong> Une boucle ou un rythme r\u00e9p\u00e9titif peut devenir fastidieux sur une longue sc\u00e8ne. Assurez-vous qu'il y a plusieurs \u00ab parties \u00bb et\/ou changements coh\u00e9rents tout au long de votre musique qui pourraient aider \u00e0 soutenir une s\u00e9quence avec plusieurs changements de rythme ou de ton.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Laisser de la place pour respirer (et donc \u00e9diter) :<\/strong> Il est rare qu\u2019une musique s\u2019int\u00e8gre parfaitement dans une sc\u00e8ne telle quelle. Presque toujours, quelques modifications sont n\u00e9cessaires pour peaufiner les deux ensemble. Assurez-vous donc que votre musique peut \u00eatre facilement \u00e9ditable en soignant par exemple vos fin de mesures pour faire des raccords ou laisser des moments instrumentaux s'il y a une voix.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>4 \u2013 Cr\u00e9er des m\u00e9lodies accrocheuses<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que cela soit important dans l'\u00e9criture de chansons en g\u00e9n\u00e9ral, il est primordial de rappeler que <strong>des m\u00e9lodies accrocheurs augmentent vos chances d\u2019un placement<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est d'autant plus important dans la pub. En effet, les morceaux doivent g\u00e9n\u00e9ralement avoir un impact en trente secondes ou moins, c\u2019est pourquoi il est difficile de travailler dans ce format avec des constructions longues et lentes.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>5 \u2013 \u00c9viter les paroles trop sp\u00e9cifique ou explicite<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque production audiovisuelle raconte une histoire unique. Les superviseurs musicaux cherchent donc <strong>des chansons qui soutiennent le r\u00e9cit global<\/strong> plut\u00f4t que des d\u00e9tails sp\u00e9cifiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9vitez d\u2019\u00e9crire <strong>des paroles trop pr\u00e9cises et descriptives<\/strong> (ex : \u00ab Je regarde par la fen\u00eatre \/ Un soir de pluie \/ On s\u2019est crois\u00e9 sur un pont \u2026 \u00bb). La nature visuelle de paroles comme celles-ci d\u00e9tournera probablement l\u2019attention de ce que le spectateur voit \u00e0 l\u2019\u00e9cran. Les noms propres \u2013 villes ou autres lieux, ou noms de personnes \u2013 dans les paroles pr\u00e9sentent \u00e9galement un d\u00e9fi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les paroles grossi\u00e8res peuvent rendre aussi votre musique <strong>moins commercialement viable<\/strong> pour de la synchro. En effet, la plupart des contenus diffus\u00e9s \u00e0 la t\u00e9l\u00e9 sont destin\u00e9s \u00e0 un public familial, et les chansons explicites ne seront pas rapidement choisies. De plus, \u00e0 moins que vous ne soyez un artiste c\u00e9l\u00e8bre, les \u00e9diteurs et superviseurs musicaux ne voudront probablement pas investir du temps et de l'argent pour censurer les paroles. En plus du langage profane, \u00e9vitez \u00e9galement d'\u00e9crire des chansons offensantes, d\u00e9gradantes ou abusives de quelque mani\u00e8re que ce soit.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>6 \u2013 Mettre \u00e0 disposition les versions instrumentales, alternatives &amp; stems<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Watch a film, TV series, or advertisements, and you&#8217;ll notice that many <strong>synced songs contain instrumental parts<\/strong>. C\u2019est pour cela que c\u2019est important de syst\u00e9matiquement d\u2019avoir au moins une version instrumental et a cappella (uniquement les voix) pour chaque morceau de musique. Ils sont souvent n\u00e9cessaires pour qu\u2019une chanson s\u2019adapte parfaitement \u00e0 l\u2019image ou aux transitions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>7 \u2013 Solliciter une \u00e9motion sp\u00e9cifique<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qu'elles soient instrumentales ou non, les chansons utilis\u00e9es pour les placements visent principalement <strong>\u00e0 susciter des \u00e9motions<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important alors d\u2019avoir un message coh\u00e9rent car il est plus facile de synchroniser des chansons o\u00f9 le contenu des paroles et le ton sont en harmonie (par exemple, une chanson optimiste avec des paroles positives) plut\u00f4t que lorsqu'il y a un friction entre les deux (une chanson au son calme avec des paroles en col\u00e8re par exemple ou un ukul\u00e9l\u00e9 joyeux aux paroles d\u00e9primantes).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez donc \u00e0 ce que vos morceaux \u00e9voquent une \u00e9motion sp\u00e9cifique, \u00e0 la fois dans les paroles et la m\u00e9lodie.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>BONUS : Quelques conseils \u00e0 garder en t\u00eate<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vos morceaux doivent rester authentiques, mais faites des choix intelligents et essayez de trouver de la musique universelle et percutante qui s'int\u00e9grera dans diff\u00e9rentes cat\u00e9gories.<\/li>\n\n\n\n<li>D\u00e9velopper constamment votre catalogue musical. Fixez-vous un objectif quant au nombre de musiques que vous souhaitez terminer chaque mois et \u00e9tablissez un calendrier pour y parvenir.<\/li>\n\n\n\n<li>Gardez vos fichiers organis\u00e9s et pr\u00eats \u00e0 l'emploi, y compris les versions alternatives, les stems, etc. Donnez-leur des titres clairs et dans un endroit facile \u00e0 localiser.<\/li>\n\n\n\n<li>Les superviseurs musicaux se tournent souvent vers les reprises soit pour une nouvelle version d'un morceau connu, soit parce qu'un enregistrement original est trop cher (ou les deux), il n'est donc jamais mauvais d'avoir quelques reprises dans la poche.<\/li>\n\n\n\n<li>Faites en sorte que le texte de votre musique soit facilement accessible (si vous avez des paroles).<\/li>\n\n\n\n<li>D\u00e9posez vos musiques \u00e0 la SACEM ou \u00e0 l\u2019organisation qui g\u00e8re vos droits d\u2019auteurs  (en savoir plus sur les OGC <a href=\"https:\/\/soundplify.com\/fr\/5-licenses-you-need-to-know-before-using-music-for-your-content\/\">ici<\/a>). Si vous avez cr\u00e9\u00e9 le morceau \u00e0 plusieurs, mettez-vous d\u2019accord sur les r\u00e9partitions en amont.<\/li>\n\n\n\n<li>Remplissez du mieux que vous pouvez toutes les m\u00e9tadonn\u00e9es associ\u00e9es \u00e0 vos fichiers audios pour faciliter le travail du superviseur musical (pour info les AIFF et les MP3 peuvent int\u00e9grer des m\u00e9tadonn\u00e9es, les WAVs ne peuvent pas).<\/li>\n\n\n\n<li>Avant l\u2019envoi : privil\u00e9gier les MP3s, envoyer des liens non-expirables et \u00e9vitez d\u2019envoyer des pi\u00e8ces jointes.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 de ces conseils, le plus important c\u2019est de surtout rester sinc\u00e8re et authentique \u00e0 son art !  Cela peut sembler un peu niais, mais une bonne musique se d\u00e9marquera toujours m\u00eame si elle ne coche pas toutes les cases \u00e9num\u00e9r\u00e9es ci-dessus. M\u00ealez le tout avec une approche cibl\u00e9e dans vos cr\u00e9ations et vous \u00eates bien parti pour d\u00e9crocher votre premi\u00e8re synchro !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019ailleurs, si vous \u00eates un auteur-compositeur ou \u00e9diteur qui souhaite maximiser vos chances de placements avec un accompagnement et une repr\u00e9sentation synchro d\u00e9di\u00e9e, n\u2019h\u00e9sitez pas \u00e0 envoyer votre musique <a href=\"https:\/\/s.disco.ac\/ipacyaelgtlu\">ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In light of the booming sync market (see our article on what sync is), this music industry sector is generating increasing interest among songwriters. Indeed, landing a sync placement can provide significant exposure to artists and a substantial source of income. However, in a saturated market where there&#8217;s no shortage of new music, securing a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Secrets to Stand Out and Secure Sync Placements | Soundplify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soundplify.com\/fr\/7-secrets-to-stand-out-and-secure-sync-placements\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Secrets to Stand Out and Secure Sync Placements | Soundplify\" \/>\n<meta property=\"og:description\" content=\"In light of the booming sync market (see our article on what sync is), this music industry sector is generating increasing interest among songwriters. 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However, in a saturated market where there&#8217;s no shortage of new music, securing a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soundplify.com\/fr\/7-secrets-to-stand-out-and-secure-sync-placements\/\" \/>\n<meta property=\"og:site_name\" content=\"Soundplify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/soundplify\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-15T22:40:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-16T10:54:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/soundplify.com\/wp-content\/uploads\/2023\/09\/Netflix.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rudy Lavocat-Dubuis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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